Underneath, the package on offer is outlined: “Blackpool, Marton Mere. Deluxe two bedroom caravan. Self catering. Four nights. June 18 2018. Includes one day access to pleasure beach.

Thirty caravans, in fact. Ream Hills Holiday Park, just outside Blackpool, recently decided to diversify, investing in a 1982 Lynx chopper and converting it into a static caravan sleeping four ...