Hailey Bieber 'incredibly excited' to announce the acquisition of beauty brand Rhode by e.l.f. Cosmetics for $1 billion after only three years.

Hailey Bieber will remain at the helm as Chief Creative Officer and Head of Innovation, and she’ll also be acting as a ...

The deal would mark a shift in strategy and expand into the prestige beauty market as e.l.f. faces weak demand from mass ...

'Rhode's formula is full of rejuvinating actives,' Green explains, 'which give long-lasting hydration and boos plumpness.

Hailey Bieber's beauty brand, Rhode, has been sold to cosmetics giant e.l.f. for a cool $1 billion, and now everyone's been ...

Bieber will maintain her title as founder of the make-up and skin care brand, while also taking on the new roles of Chief ...

On May 28, Hailey shared the exciting news on Instagram with photos of herself along with a heartfelt caption.

Thanks to their Hollywood-savvy make-up empires, both Hailey Bieber , 28, and Selena Gomez , 32, have racked in ten digits ...

In 2022, the thought of selling the direct-to-consumer brand was a distant dream for Hailey —but it’s already here. Elf Beauty announced yesterday that it is acquiring Rhode. Though this acquisition ...

The e.l.f. Beauty on acquiring the American model’s cosmetics and skin-care line, Rhode. “It’s one of the most beautiful businesses I’ve ever seen,” e.l.f Chief Executive Tarang Amin said in an ...

According to a press release, the agreement includes $800 million payable at closing — split between cash and stock — and an additional potential earnout of $200 million based on Rhode’s future ...

Mirror Head of Beauty Zoe Cripps looks at what E.l.f's acquisition of Hailey Bieber's Rhode brand means for UK fans ...