Beauty announced that it's buying Hailey Bieber-owned brand Rhode. The acquisition has the potential to reinvigorate e.l.f. It will have a big opportunity to expand Rhode's product assortment and ...

The deal shocked much of the cosmetics world — but when you look at Bieber's powerful convergence of influence, it makes ...

I reviewed over 20 popular lip balms, and these are the best ones to shop. From tinted to viral lip balms, explore picks from ...

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Forget about the lipstick index – it’s all about the lip gloss index in 2025. It’s something that nepo baby and influencer ...

Hailey Bieber launched her skincare brand Rhode in 2022. Just three years later, it's been acquired by ELF Beauty for a ...

In a statement on Wednesday, Elf said it would pay $800 million to the shareholders of Rhode in a cash and stocks combination. Hailey Bieber will continue in her role at Rhode.

E.L.F. Beauty acquired Mrs. Bieber’s cosmetics brand for $800 million in cash and stock upfront, with another $200 million ...

The list includes everything from the award-winning Glazing Milk to Ariana Grande-approved peptide lip treatments.

Hailey Bieber 'incredibly excited' to announce the acquisition of beauty brand Rhode by e.l.f. Cosmetics for $1 billion after only three years.

Hailey Bieber will remain at the helm as Chief Creative Officer and Head of Innovation, and she’ll also be acting as a ...

On May 28, Hailey shared the exciting news on Instagram with photos of herself along with a heartfelt caption.