The Win-You-Over slogan was backed by an armada of automobiles, chief of which stood the newest member of the mid-size family, the Road Runner. The brochure lauded it with punchlines like ...

Introduced in 1968 as a cheap Mopar muscle car alternative to Pontiac’s GTO, the Road Runner quickly gathered a swarm of admirers – many of whom cracked their wallets open for the B-body Plymouth.

The Plymouth Road Runner burst onto the American muscle car scene in 1968 as an answer to the more expensive performance cars that many younger buyers could not afford. Plymouth's marketing people ...

The Plymouth Road Runner has always owned a special corner of my heart, have to admit. They say it's always that way the first time a youngster loses a loved one. Mine slipped away exactly ten ...

Perhaps one of the most impressive bits of Looney Tunes branding, however, came about in the form of the 1968 Plymouth Road Runner, a car that was meant to sell the Chrysler brand to the younger ...