Randomized control trials (RCTs) remain the gold standard in measuring the incremental impact of marketing. They work by ...

David Droga is stepping down as CEO of Accenture Song, moving into the newly created position of vice chair at Accenture.

The expos also provide attendees with the chance to experience live demonstrations of the solutions they need to help ...

Here are the top business stories in Cyprus from the week starting May 19: Each year, the International Day for Women in Maritime Affairs promises celebration, but behind the speeches and social media ...

In today’s hyper-connected world, digital marketing is no longer optional, it’s essential. As consumers increasingly turn to search engines, social media, and online shopping, businesses must meet ...

Digital Asset, pioneers in institutional blockchain infrastructure and creators of the Canton Network, today named Jonathan Isaac as Chief Marketing Officer. Isaac will lead global marketing efforts ...

Over the next decade, emerging technologies will enhance consumer understanding, boost automation, and accelerate the ...

Ads display a QR code that can be scanned to access a digital scratch-off sweepstakes with prizes including movie tickets, flight vouchers and more.

an integral part of the marketing mix, and for this to be the case, the confusion as to its role, as oppose to that of advertising, needs to be clarified. One definition of advertising is as ...

Mehdi Paryavi, Chairman and CEO of the International Data Center Authority (IDCA), delivers a sweeping analysis of the global ...

NPST, a leading digital banking and payments technology provider, is playing a key role in enhancing financial inclusion. "Bridging the gap between banks and fintechs is essential for driving the ...

Better management of customer data could help pharmaceutical companies’ digital transformation ... whether they are launching a new product and under pressure to bring in sales.