Randomized control trials (RCTs) remain the gold standard in measuring the incremental impact of marketing. They work by ...

David Droga is stepping down as CEO of Accenture Song, moving into the newly created position of vice chair at Accenture.

ZEE5 has announced the promotion of Raghuveer Singh to the position of Vice President – Social Media & Content Marketing. In ...

marketing, corporate communications and digital transformation best practices. Her company is Red Thread Junction. Karrie most recently held the role of Chief Marketing & Innovation Officer at AGF ...

Being able to distinguish between the two concepts, and investing in both, could be the key to sustainable business growth ...

Dan Gandor, an omnichannel ace who has spent his entire career on the client side of the business, has joined Eversana ...

As a result, we’re seeing many brands trying to get creative with their customer engagement strategies. Some are returning to ...

As Omnicom eyes IPG, India becomes a focal point for futureproofing portfolios, with Sinha and Singh leading a hybrid ...

The expos also provide attendees with the chance to experience live demonstrations of the solutions they need to help ...

Here are the top business stories in Cyprus from the week starting May 19: Each year, the International Day for Women in Maritime Affairs promises celebration, but behind the speeches and social media ...

Employing 170 people, Gordons has its head office in Leeds. Group Rhodes, a Wakefield-based original equipment manufacturer ...

The chief marketing officer (CMO) role has expanded significantly due to digital technologies, data, and AI, increasing both ...