In a world where digital landscapes shift faster than ever, staying ahead in marketing can feel like trying to catch lightning in a bottle. As consumer behavior evolves and technology advances at ...

ELO, a new community building studio led by esports and gaming veterans Roald van Buuren and Wouter Sleijffers, has officially launched.

In today’s rapidly evolving technological landscape, the role of marketing has never been more critical. Companies are constantly seeking innovative ways to connect with their target audiences, build ...

David Droga is stepping down as CEO of Accenture Song, moving into the newly created position of vice chair at Accenture.

Randomized control trials (RCTs) remain the gold standard in measuring the incremental impact of marketing. They work by ...

ASML and Associated British Foods (ABF) appoint new CIOs, as a quarter of digital leaders receive a 5% pay rise ...

As Omnicom eyes IPG, India becomes a focal point for futureproofing portfolios, with Sinha and Singh leading a hybrid ...

Being able to distinguish between the two concepts, and investing in both, could be the key to sustainable business growth ...

Bombas founder David Heath is stepping down from his role as CEO as the socks and apparel ... Bombas President Jason LaRose, a former Under Armour and Equinox executive, will take over as the ...