THE role of mainstream and social media in times of war is multifaceted. In the ongoing conflict between Pakistan and India, social media has specially emerged as a crucial tool for both countries ...

Students will analyze and understand the unique role of the media in the Gulf War from the perspectives of civilians, the military, and the press. Program One. Excerpt length: 1:30 minutes.

This is reframing the role of media in the marketing mix. Whereas previously it was focussed on driving demand, there is a growing expectation for it to also fulfil it; blurring the lines between ...

At The Drum Marketing Awards EMEA judging, Kraft Heinz marketer Karen Owen tells The Drum that AI can elevate what great creative looks like, but we need to remember that it is only the support act, ...