This obsession recently led me to the most fabulous adventure in the South of France, courtesy of Matiere Premiere. There, I ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

I tested dozens of fragrances to bring you the best rose perfumes of 2025. Shop faves from top brands like Byredo and Kayali, ...

Explore Dior's Les Récoltes Majeures, a luxurious fragrance collection inspired by Christian Dior's favorite flowers.

Unlike Manon and Sophia, Daniela sticks to one fragrance as her signature and is as sweet as her personality. The go-to scent for the star is none other than one of TikTok's favorites: Kayali's ...

In Italy, fragrance is also a powerful memory and cultural symbol. Thus, the places where ancient plants are preserved—rediscovered to create rare essences—become unusual destinations, far removed fro ...

Rose is perhaps the most romantic fragrance note ever. But, weirdly enough, as much as I love sexy perfumes, I've never been a fan of rose. Full stop, I've long considered rose perfumes to be old ...

Dr. Hartman recommends choosing a creamy formula with hydrating ingredients like ceramides, hyaluronic acid, or glycerin. As ...

Probably the most well known Floral Street perfume, this is so summer-coded without being super sweet or innately beachy.