This obsession recently led me to the most fabulous adventure in the South of France, courtesy of Matiere Premiere. There, I ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

I tested dozens of fragrances to bring you the best rose perfumes of 2025. Shop faves from top brands like Byredo and Kayali, ...

Explore Dior's Les Récoltes Majeures, a luxurious fragrance collection inspired by Christian Dior's favorite flowers.

It’s Press Release Day! I get a lot of press releases. Most of the time, I keep the press releases to myself. But today I’m going to share the press releases I receive. Throug ...

Unlike Manon and Sophia, Daniela sticks to one fragrance as her signature and is as sweet as her personality. The go-to scent for the star is none other than one of TikTok's favorites: Kayali's ...

In Italy, fragrance is also a powerful memory and cultural symbol. Thus, the places where ancient plants are preserved—rediscovered to create rare essences—become unusual destinations, far removed fro ...

Ultimately, it was the centifolia rose, which blossoms under the Provençal sun, that Kurkdjian wanted to capture. “I did several trips to Grasse during different periods of time, to spend time ...

If you gravitate towards citrusy perfumes, this best-selling Diptyque fragrance will become a staple. Herbaceous angelica ...