The LEGO Group is turning up the volume on gender equity with a bold remix of Run DMC’s 1983 hip hop anthem It’s like that. Titled She built that, the reimagined track is part of LEGO’s new ...

“She Built That” centers on a music video that reimagines Run-DMC’s 1983 breakout single “It’s Like That” as an ode to girls’ creativity. The song was made with Lego’s Global Girls Crew of diverse ...

Lego has unveiled its latest empowering ad campaign, ‘She Built That,’ which reimagines the trailblazing It’s Like That tune from Run-DMC to redefine what it means to be a builder.

Run-DMC’s “It’s Like That” has been reimagined into a girl power anthem thanks to LEGO Group and Global Girls Crew. With shows like Bob the Builder and gender norms typically aligning ...

Run-DMC is a rap group from Queens, New York. The members are Joseph “Run” Simmons, Darryl “DMC” McDaniels, and Jason “Jam Master Jay” Mizell. They started in the early 1980s and ...

One of the most exciting rites of spring is the alewife run, an annual event where throngs of fish race upstream from the ocean to inland water bodies on a reproductive journey. These “river herring,” ...

LEGO wants to redefine what it means to be a builder. In partnership with Global Girls Crew, the toy brand launched a new campaign called "She Built That" to inspire girls to see themselves as ...

Explore Explore Run-DMC See latest videos, charts and news See latest videos, charts and news “Run-D.M.C. has always stood for breaking barriers and inspiring change,” Rev Run and DMC said in ...

Jeff’s Bagel Run, the rapidly growing bagel concept known for its scratch-made, hot-from-the-oven bagels and craft coffee, is proud to announce a new multi-unit franchise agreement with Chris and ...

In celebration of National Donut Day, Jeff’s Bagel Run is flipping the script with a full week of donut-inspired bagels during its first-ever Donut Week, running June 2–8 across all locations. For ...

The exhibit tells the story of a photo shoot in 1998 for XXL Magazine, which set out to recreate the stoop scene, but instead feature hip-hop stars. Rheingold was part of the team charged with ...