Landmark Group’s Mitin Chakraborty explains how to savour the sugar rush of performance while enjoying the beautiful film ...

There is measurable value to be created by unifying marketing, communications and public affairs activities under a single ...

The chain plans to meaningfully ramp up marketing spend as it seeks to bounce back from its first same-store sales decrease ...

marketing team don't buy into it and get excited by it, it's worthless. Its implementation will fail. In politically-driven organizations or organizations with decentralized P&Ls, the easy way out ...

Tapping into this collective marketing intelligence by answering those 26 questions will help marketers sharpen their brand positioning platforms and tell better brand stories. The first 10 questions ...

At the core of the MarketFully brand platform is InContent Marketing™, a new category supporting InLanguage, InCulture and InMarket digital content marketing. Through InContent Marketing ...

What small, disruptor brands often achieve very well is that they look outside their core product’s category for inspiration, leading to innovative formats, route to market, brand positioning or ...

Brand Finance determines whether public perception of brand sustainability commitments aligns with their performance — and ...

Market segmentation, targeting and positioning are the three components of what is commonly known as the S-T-P strategy. Each step contributes to the development of a targeted promotional plan.

Great brand positioning requires inspiration, bravery, a future vision and don't be afraid of alienating people, says Dragon Rouge's Nick Liddell. In theory, brand positioning can be an immensely ...

While fans were divided with some praising the meta-marketing and others calling it a brand bait, the move reflects a deeper truth: even the biggest franchises must now pivot to stay relevant.