The St. Louis Blues announced Tuesday that the team is starting a brand evolution that will include new primary home and away ...

The St. Louis Blues have worn more or less the same primary uniforms for more than a decade now, only making minor changes in ...

In addition to the new Note logo, the color scheme of the jerseys will also be updated and will be more in tune with the ...

St. Louis fans are introduced to a new look for their team, as the Blues will be sporting a new logo and uniforms, starting ...

The Blues’ social network manager launched a big tease at 10:00 am (Eastern Time) yesterday morning. Blues fans had every ...

Club's brand evolution modernizes the popular heritage brand identity, colors, and Blue Note logo reintroduced in 2017, while ...

"RARE is based in a little town outside Hattiesburg, Miss.," Chapman said. "They were not versed at all in hockey, but what ...

The Blue Note is dead. Long live the Blue Note. The St. Louis Blues unveiled an updated brand identity on Tuesday, embracing ...

Meanwhile, the team will maintain sets of alternate uniforms. The royal blue jersey worn at home during the past two-plus ...

The Blues are rolling out a refreshed brand identity and new uniforms featuring the team’s original color palette, a ...

A look inside the process of designing the team's new uniforms, which feature the first changes to the Blue Note logo in 27 years.