Those iconic “Salt Life” bumper stickers, seen plastered on cars from Jacksonville to the Keys, became synonymous with the free-spirited, ocean-loving mentality of the “Florida man” and woman.

Those iconic “Salt Life” bumper stickers, seen plastered on cars from Jacksonville to the Keys, became synonymous with the free-spirited, ocean-loving mentality of the “Florida man” and woman.

Salt Life, a brand synonymous with Florida’s ocean-loving culture, is closing all of its physical stores as part of a significant transition to a wholesale and e-commerce business model.

Salt Life, a brand synonymous with Florida’s ocean-loving culture, is closing all of its physical stores as part of a significant transition to a wholesale and e-commerce business model.

Salt Life, a brand synonymous with Florida’s ocean-loving culture, ... Those iconic “Salt Life” bumper stickers, seen plastered on cars from Jacksonville to the Keys, ...

Salt Life, a brand synonymous with Florida’s ocean-loving culture, is closing all of its physical stores as part of a significant transition to a wholesale and e-commerce business model.

Salt Life, a brand synonymous with Florida’s ocean-loving culture, is closing all of its physical stores as part of a significant transition to a wholesale and e-commerce business model. The ...

Salt Life, a brand synonymous with Florida’s ocean-loving culture, is closing all of its physical stores as part of a significant transition to a wholesale and e-commerce business model.

Those iconic “Salt Life” bumper stickers, seen plastered on cars from Jacksonville to the Keys, became synonymous with the free-spirited, ocean-loving mentality of the “Florida man” and woman.