Sanrio opened up pre-orders for a new collection of goods that feature the butts of popular mascots like Pompompurin and ...

Labubu is a stunning success and a new Chinese cultural export, but can the company repeat its feats and rival Sanrio?

Want to try one of the easiest bag charm trends? Simply loop a silk scarf around the handle of your favorite top handle bag ...

Hello Kitty fans have a whole new line of summertime plushes to celebrate their favorite character, courtesy of the new ...

Cutecore is a playful aesthetic trend that takes elements from nostalgia with a pastel, girly twist; it's perfect if you like ...

Sanrio is known for its many cute mascots, such as Hello Kitty, with these characters recognizable around the world. Now, a ...

There will be a collection of Sanrio and Chiikawa character merchandise sold in June in Japan, and a number of plush are included.

Our best friend and vehicle within Expedition 33. As he looks like such a cuddly guy, and offers hugs in the game, fans have been asking for Esquie plushies. These cries appear to have been heard by ...

Esquie is the best, most charming and delightful character in all of Clair Obscur ... fans agree that Esquie is top of the list, because plushies of him are starting to appear online.

The Summer Wunderland and the Me Time sets spotlight popular Sanrio characters, including Hello Kitty, Kuromi, Cinnamoroll, Pompompurin, and My Melody. Summer Wunderland brings sunny vibes to ...