Sanrio, the 64-year-old company behind the iconic Hello Kitty brand, is thriving once again with a modern makeover.

A new series of odd items based around the back ends of various Sanrio mascots turn their butts into adorable hair clips and fuzzy stickers.

The idea in Hello Kitty Friends Match is that the Sanrio characters find themselves in Dreamland. However, it isn’t what it used to be, and a village they come to is completely dark and decimated.

A popular Hello Kitty pop-up shop is returning to the Sacramento area with more exclusive merchandise. The Sanrio Hello Kitty Cafe Truck will stop by a Roseville shopping mall on Saturday ...

but now some analysts are comparing its success to that of Sanrio and its Hello Kitty property, suggesting that the Beijing toymaker could have created a new playbook for cultural exports.

OITA, Japan -- The company behind Hello Kitty is looking to upgrade a theme ... near some of the country's most popular hot springs. Sanrio hopes to announce a detailed plan to build ...

Entertainment company Sanrio achieved an ROE of 48.6%. Semiconductor-related companies, including Advantest, recorded around 30%, outperforming corporate Japan's 9% average.

The Times Art Museum is also showcasing a cross-disciplinary section for the exhibition, themed Hello Kitty Art. [Photo provided to chinadaily.com.cn] A 10-meter-tall apple, a cotton-candy world ...

If you were a fan of Hello Kitty Island Adventure and all its New ... Never underestimate the power of Sanrio, eh?

Once you've befriended Pochacco in Hello Kitty Island Adventure, he lets you know that fan-favorite Sanrio character Gudetama can be found dotted around the island as small figurines. While many ...