During Pride Month 2025, the Hello Kitty Island Adventure Paper Parade event returned with new clothing and furniture.

Hello Kitty may be Sanrio's most recognizable character, but she is not the sole face of the kawaii brand and that is ...

Spy x Family joins forces with Sanrio for the cutest collaboration fans have ever seen, releasing adorable, must-have merch!

Two of Hello Kitty's most famous friends are leading their own animated series at Netflix, and it could be scarier than fans ...

The full June and July 2025 US schedule for the Hello Kitty Cafe Truck is here, and we know the merchandise and food it will sell.