Sanrio, the 64-year-old company behind the iconic Hello Kitty brand, is thriving once again with a modern makeover.

Although she is the most recognizable Sanrio character, Hello Kitty is facing a dire issue that may spell trouble for the ...

The upcoming Chiikawa x Sanrio collaboration unites Chiikawa and friends with the Hello Kitty crew, with fans soon able to ...

There will be a collection of Sanrio and Chiikawa character merchandise sold in June in Japan, and a number of plush are included.