Jazwares' Squishmallow toys are notable in their own right, and the toy developer is releasing a special take on the Sanrio character. Reimagining her in a slightly Lolita aesthetic, the plushie ...

Hello Kitty turns 50 this year and one of the ways Sanrio is celebrating is by selling an anniversary Squishmallow. The new Squishmallow is 14 inches tall and has a shiny 50 bow on the ear.

These plush, huggable characters combine the sweet style of Sanrio with the comforting softness Squishmallows are famous for. In the new Hello Kitty Squishmallow collection, you can snag multiple ...

Jazwares announced a new celebratory Sanrio Squishmallow of My Melody, and the plush is designed to celebrate her 50th anniversary. It costs $19.99 for the 12-inch tall stuffed animal. This ...

Meals will include one of a dozen different toys including a new character named Halley, a previously unseen Squishmallow of the salamander-shaped axolotl type. Each Squishmallow toy comes with a ...

These plush, huggable characters combine the sweet style of Sanrio with the comforting softness Squishmallows are famous for. In the new Hello Kitty Squishmallow collection, you can snag multiple ...