Every May 10th, fans of Sanrio's kawaii universe have one more reason to smile and celebrate: Chococat's birthday The 20% discount promotion is exclusively available on the official Sanrio website ...

One adorable Sanrio character was completely eliminated from the franchise's line-up of characters forever for a shocking ...

Build-a-Bear announced its next Sanrio stuffed animal, and it is a plush of Chococat. Both the character and its friend Nutz the Hamster are available individually or bundled together in a $64.50 ...

As a new product from Casio's label writer Name Land series, a new label writer in collaboration with Sanrio characters, Name Land KL-SA10, will be released on September 26. The Sanrio version of Name ...

In addition to Hello Kitty Naruto and Chococat Sasuke, the collection also includes a My Melody Sakura, Pochacco Kakashi, and Badtz-Maru Itachi. The Hello Kitty Naruto figure, in particular ...