Now, the floppy-eared Cinnamoroll is getting a new release for one of his biggest plushies yet, and the result is a massive ...

A new anniversary item reimagines Sanrio mascot My Melody as an adorable Lolita Squishmallow, just in time for the ...

Let’s build something new! Today Jazwares, a leading global toy company, announced an innovative new construction toy brand, ...

Sanrio, the leading Japanese kawaii brand, launched its Valentine's Day 2025 collection for fans of Hello Kitty, Kuromi and My Melody ...

Bandai Gashapon machines will start carrying keychains that look like Sanrio piped cookies. They'll appear from late January 2025.

Global sensation L.O.L. Surprise!™, from MGA Entertainment (MGA) – one of the largest privately held toy and entertainment companies in the world – today announced its new L.O.L. Surprise!™ Loves ...

Sanrio is a Japanese company that designs, produces and sells products and their licenses with a focus on "kawaii" aesthetics ...

"Sanrio is delighted to partner with such an innovator in the toy space and introduce Hello Kitty to the highly collectible world of MGA's Miniverse,” said Craig Takiguchi, Chief Operating Officer at ...

If your eyes aren't done feasting on the cute mascots, you can take one home from the merchandise in the form of notepads, ...

Riding high on the popularity of Labubu and other tiny toys, Japanese brand Gashapon recently set up capsule vending machine ...