We might be growing up, but our inner child will always come through when it comes to loving toys, especially if they come in different designs.

Sanrio, the leading Japanese kawaii brand, launched its Valentine's Day 2025 collection for fans of Hello Kitty, Kuromi and My Melody ...

Now, the floppy-eared Cinnamoroll is getting a new release for one of his biggest plushies yet, and the result is a massive ...

Let’s build something new! Today Jazwares, a leading global toy company, announced an innovative new construction toy brand, ...

Sanrio is a Japanese company that designs, produces and sells products and their licenses with a focus on "kawaii" aesthetics ...

Sanrio's Pochacco is one cool pooch in a new Build-a-Bear collaboration, coming complete with adorable clothes for dunking ...