Understanding the “Iron Triangle” of content management can help guide the process of selecting a CMS that provides maximum scope and versatility, while driving value across the enterprise. And, ...

As the scope of marketing broadens ... functional harmony is essential in matrixed companies where stakeholder management is as important as planning. The best CoS relationships are grounded ...

According to Forrester Research, the top three drivers of effective and consumer-centric media buying are better targeting, real-time optimization, and management ... their marketing campaigns, ...