The conventional 4Ps of the marketing mix are extended to 7Ps of the services marketing mix. Students will gain an appreciation and understanding of the practical application of the service mix in ...

It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

Sales is a broader function that's involved in all four elements of the marketing mix. Selling a product or service requires a coordinated effort that takes into account four key marketing areas.

organizations need the right marketing strategy, an intentional mix of tactics and best-in-class execution. But acquiring the talent to accomplish this is a financial commitment—whether it’s ...

Holistic marketing takes into account the considerations of stakeholders, customers, employees, suppliers, and the community as a whole when creating and implementing marketing strategies.

There's a difference between being a service organization to Sales and being a value generator for the company. As marketing professionals, our future depends on being the latter. Let's clarify the ...

SEOUL, South Korea (AP) — Suga, a rapper and songwriter in the global K-pop sensation BTS, has been discharged from South Korea’s mandatory military service, marking the official return of all ...

Soon, all seven members of the massively popular K-pop group BTS will have completed South Korea's mandatory military service. Maria Sherman And Juwon Park, The Associated Press Jun 19 ...

One of the newest examples of distribution channels in marketing is offering virtual service. For example, a sales consultant could offer his services through a combination of phone, email ...