Bodyform's latest ad shows something refreshingly different. An actual period. The ad opens with red liquid being poured onto a pad. Not a drop of blue dye in sight! It also shows a closeup of a ...

It’s 2016 and advertising agencies may finally be getting real about periods. BodyForm just released its latest ad campaign and, for the first time ever, a period ad contains images of real blood.

Kudos today to whoever is in charge of Bodyform‘s social media accounts. If you’re unsure, Bodyform makes ‘feminine hygiene products’ – things for women when they have their period.

The holy grail of online marketing is a viral video campaign. And for good reason. Corporate ‘design by committee’ marketing departments aren’t known for their Olympic-style archery skills ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

Jeez, you can tell this lady's on her period. Fictional CEO of Bodyform, Caroline Williams, has responded to a Facebook rant, which went viral last week, that complained her company's adverts ...