Generally speaking, you should apply for trademark registrations for your business name, logo, slogan and designs separately. Keeping your logo and business name separate allows you to use either ...

What was a commonly known secret finally became official Wednesday when the Utah Hockey Club unveiled its new nickname, the Mammoth, and its logo. Last week, the Utah Mammoth name was shown on the ...

On Tuesday, the Milwaukee Public Museum announced the new name ... design of the new building itself was inspired by rock formations in Mill Bluff State Park near the center of the state. The new ...

After 13 months of brainstorming and planning, the identity-less Utah Hockey Club has officially landed on its new name: the Utah Mammoth ... but also on potential logos," team owners Ryan ...

MILWAUKEE - The Milwaukee Public Museum (MPM) announced Tuesday, May 6 that it will change its name to the Nature & Culture Museum of Wisconsin and adopt a new logo when it opens the doors to its ...

At long last, Utah’s NHL team has a name ... design worn during the inaugural season, now updated with Mammoth marks. The home jersey remains Rock Black, anchored by the Mountain Mammoth primary ...

Companies have long expressed the desire to get more bang for their branding buck; “Make the logo bigger” is a common refrain among design clients (and one that designers tend to dread hearing).

Max is changing its name back to HBO Max from this summer, Warner Bros. Discovery has announced. The surprise rebrand follows the change of HBO Max into Max only two years ago. Max, soon to be HBO ...

When talking about famous car brand logos, one could argue that McLaren’s logo is up there with Audi’s four rings, BMW’s ...

The NHL's Utah franchise has officially announced that its new permanent name will be the Utah Mammoth. After several rounds of fan voting, Mammoth was the winner, and the team unveiled new logos ...

MILWAUKEE -- The Milwaukee Public Museum will soon have a new home, and with it a new name and logo. The museum will change its name to the Nature & Culture Museum of Wisconsin when it moves to ...