But if we're going to focus on the influencers, we should also examine why Shein chose marginalized women — plus-size and non-white women — to travel to China in the first place. According to ...

In 2015, a Chinese online store came on the scene: Shein (pronounced SHE-in). Its shirts cost a fraction of ... are mostly Generation Z and millennial women. Worried about the environment and ...

With clothes cheaper than a latte, built for today's microtrends, Shein courts the same young women who launched the ... Shein (pronounced SHE-in). Its shirts cost a fraction of that: $6 or ...