Hello Kitty owner Sanrio Co. surpassed Japan’s biggest company Toyota Motor Corp. in stock turnover last month on the firm’s ...

Japan's cutest new character threatens to overshadow Hello Kitty, and the franchise is receiving the most delightful ...

A new series of sweet-smelling Sanrio bath bombs depicts the company's cute mascot character in chibi form, allowing fans to ...

Sanrio opened up pre-orders for a new collection of goods that feature the butts of popular mascots like Pompompurin and ...