Shoei’s been working hard on a helmet with HUD (heads-up-display) – and the current incubating brainchild, ‘Opticson,’ will purportedly help make the basics of riding (speed, distance to the next turn ...

Shoei and their technology partner in the project, Hiroshima-based NS West Inc, have also filed several patents around the system in the meantime. The era of the HUD helmet, overdue as it is ...

Shoei is the most trusted helmet brand by Australians, according to the 2018 Canstar Blue survey of almost 500 riders. The customer satisfaction research and ratings business found Shoei topped the ...