Flagg, drafted No. 1 by the Dallas Mavericks on Wednesday, had a few suitors wanting him to represent their shoe and apparel product.

Expectations could not be higher for Cooper Flagg as he enters the NBA as an 18-year-old phenom. His one-and-done season at Duke went swimmingly, he capitalized on his brand name b ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

By signing Cooper Flagg, Shohei Ohtani, Coco Gauff and other young superstars, the 119-year-old sneaker and apparel brand is ...

Ursuline's Jane Hickey moved to No. 3 all-time in NY in the girls local 800. She and 3 more athletes and a relay made ...

Invitations to exclusive industry events and research by Sarah Mahoney @mahoney_sarah, June 23, 2025 ...

New Balance announced Monday its first official collection with endorser and likely No. 1 pick Cooper Flagg. One day after ...

That is exactly what New Balance did with the latest colorway of Ohtani's signature shoes. The New Balance Ohtani 1 has dropped in the "Team Away Grey with Team Royal" colorway.

Shohei Ohtani's New Balance Shoes Dress Up for Dodgers Road Games. The New Balance Ohtani 1 trainers and cleats dropped in a colorway inspired by the Los Angeles Dodgers' road uniforms.

I Bought New Balance’s Shohei Ohtani Shoes, and I Think They’re Perfect Summer Sneakers. Kelsey McCarson. Wed, April 16, 2025 at 9:20 PM UTC.

Shohei Ohtani's first New Balance colorway releases in Japan. ... The shoes were officially unveiled by Ohtani when showing up to play the Chicago Cubs in their two-game series from Tokyo.