Ohtani’s move to the Los Angeles Dodgers has boosted his global brand value with record-breaking sponsorships and merchandise sales, proving his star power in both Japan and worldwide.

Globally, Ohtani is "doing as much for baseball as Jordan did for basketball in the 90s," according to Michael Rubin.

The Dodgers are off to the best start ever from a defending champion — and have still yet to reach their peak form.

Decoy, the team’s ‘Most Valuable Pet’, joined in the celebrations and featured in various Instagram stories and merchandise. Shohei Ohtani shares adorable photos of his dog Decoy posing with ...

Shohei Ohtani, who joined the Dodgers in a blockbuster ... of stellar on-field performance and fan-favorite players driving merchandise sales, the Dodgers' appeal shows no signs of slowing down.

Shohei Ohtani is winning big on and off the baseball ... In addition, his collaborative merchandise with Murakami sold out almost instantly when the Dodgers played in Japan earlier this month ...

In an impressive display of athleticism and fan engagement, Shohei Ohtani has emerged as the player with the most popular jersey in Major League Baseball following his monumental victories. After ...

merchandise sales, and attendance. The Tokyo series featured a two-game opening set with the Los Angeles Dodgers, including Shohei Ohtani, Yoshinobu Yamamoto, and Roki Sasaki, and the Chicago Cubs ...

When asked if he was surprised by Ohtani’s global reach, impact on merchandise sales ... Los Angeles Dodgers designated hitter Shohei Ohtani (17) runs the bases after hitting a double in ...

Move over, Shohei Ohtani—the most breakout sensation of the Dodgers’ season so far has four legs and a wagging tail. The post Shohei Ohtani and Decoy Honored With Heartfelt Gift From Japanese Baseball ...

Tokyo Series presented by Guggenheim which marked the homecoming of reigning National League MVP Shohei Ohtani along with ...

One of the most dominant sports stories of the last decade has been the explosive global phenomenon surrounding Los Angeles Dodgers Shohei ... by Ohtani’s global reach, impact on merchandise ...