Some brands change their names to escape a bad reputation. Learn which companies did it and why it matters for your shopping choices.

Shoppers are souring on Lululemon — and the once-thriving yoga chain is meanwhile getting squeezed by new rivals. The pricey retailer known for its $100 leggings has been discounting at “alarming ...

There are two potential explanations for the Commanders' sudden decision to lean heavily into their abandoned logo.

Jaguar Land Rover is now JLR, and that has split Jaguar, Land Rover, Range Rover, Discovery, and Defender into their own ...

Price is key to the rise of private-label products, but so is sleeker packaging that can make it harder to tell name-brand items from cheaper in-house counterparts.

The company’s name has become synonymous with a failure to adapt to the digital revolution. But overseas, its logo has become ...

Canadian retailer Roots is counting on shoppers to continue to pay up for its durable sweatpants and hoodies, overcoming competition from lower-priced fast-fashion brands.

Generic brands, sometimes referred to as “private label” or “store brands,” are increasingly popular today as shoppers face rising food prices in grocery stores.

Target scales back Pride Month goods while promoting pro-America displays, drawing mixed reactions from shoppers and sparking debate over the retailer's social awareness.

Market Basket shoppers said they hope the company's CEO Arthur T. Demoulas and the board of directors get things settled.

Shoppers Drug Mart, which is now Canada's largest pharmacy chain, traces its roots back to a small, family-run business. Long before it became a hous… ...

Old Navy is reclaiming cost-conscious shoppers and capturing spending from those moving away from ultra-discount platforms Consumer spending has shifted amid U.S.–China trade tensions.