An illustration of a magnifying glass. An illustration of a magnifying glass.

Getty Images / volkankovancisoy Brand recognition is a concept used in advertising and marketing to describe consumers' ability to recognize a brand through visual or auditory cues such as logos ...

As the 2025 season begins, CMO Phil Cook details the insights behind a new campaign and how the league is partnering with brands like Skims.

"Like a lot of the Skims logos and stuff fall off ... comfort, and clever marketing, ensuring its place as a dominant force in the fashion industry. "Ok going to get these!!!!!" ...

SKIMS co-founder Emma Grede is opening up about work-life balance. In an interview with "Diary of a CEO" podcast host Steven Bartlett, Grede said a healthy work-life balance is for employees "to ...

Mountain Dew is celebrating its refreshed logo officially hitting store shelves this week with marketing activations that include a new commercial, collaboration with Dickies and a sweepstakes around ...

Houston-based Pappas Restaurants plans to acquire On the Border Mexican Grill & Cantina following an auction process for the Dallas-based chain, which filed for Chapter 11 bankruptcy in March. The ...

There’s no question “Shark Tank” powerhouse and Skims co-founder Emma Grede has garnered wild success in business, and she credits her success with having dyslexia. “I think it has been a ...

Oh, the girls are fighting. Marvel Studios recently revealed a whole new side of Thunderbolts*, the one that comes after that asterisk — and now, it's doubled down on what it started and brought ...

The franchise was officially created in April 2024, unveiling a temporary logo, name and color scheme by June 2024. Since then, the team has operated under the "Utah Hockey Club" name; now ...