Gatorade partnership another eight seasons...Continental Tire renews 15-year-old MLS partnership...Disney signs onto F1 ...

Financial terms were unclear, but the deal builds on F1’s recent success in licensing with kid-focused brands like the Snoopy/Peanuts partnership, Hot Wheels and another one ... sides debuted 10 ...

More Hot Wheels news is on the horizon: this time, they aren't too expensive, and each one is special. Which of these would ...

Now might be your chance to make that a reality, or at least check out some potential candidates for die-cast fame, at what is billed as the world's largest traveling car show.

DIY Hot Wheels Powered by CO2 Cartridge In this video I show you how to make your own extremely fast hot wheels or pinewood derby car from wood powered by a CO2 cartridge! Also, I show how to make ...

Are you ready for more exciting Hot Wheels collectibles? Mattel has done its homework on what collectors want, and the future ...

Get ready for an exciting Hot Wheels adventure as we test just how many Hot Wheels cars can fit inside the Super Ultimate Garage! With over 140 Hot Wheels from both classic and new collections, plus ...

Back in 1968, Mattel’s Elliot Handler started Hot Wheels to compete against Matchbox cars. Over the past 56 years, the process of concept, approval, design, prototype, production, and sales has ...

If you’re in the market for a classic to turn into a dragster, there’s a good chance you’ll end up with an American car in your driveway ... And yet, there’s a Hot Wheels-like S600 ...

Each set includes real metal parts and an exclusive Hot Wheels die-cast car, with pre-orders available now and wider release expected this summer. The new lineup debuts with seven vehicle-based ...

Hot Wheels® is updating its tracks and playsets to feature a Speed Snap™ Track System, its most significant track innovation since it debuted the iconic orange track in 1968. New Patented Hot ...

Hot Wheels has been producing die-cast cars since 1968, and over the decades, the company has released millions of cars to adoring fans and cereal-obsessed children around the world. There's ...