Looking for new bass lures for topwater, muddy water, and more? These are the best soft plastic baits for bass you can buy right now.

Milliken Fishing shows you how to make custom soft plastic lures from scratch. S.F. residents had parked in their driveways for years. Then someone started snitching ...

One of my favorite methods of fishing is with "soft baits." We commonly refer to them as soft plastic baits, but manufacturers now use a wide variety of materials in the making of these popular lures.

How did Ott DeFoe earn his fifth BPT trophy, and what were the Top 5 bass lures that produced on the final day?

By Shirley Shuman Mitch Simpson of Heaters has been fishing since he was fifteen. Now he provides creates and sells baits in ...

The band have also announced that, to celebrate their new album, they are performing a special one-off in-store at our Flying ...

Spoons and spinners are great, but don’t overlook these new-school bass lures for monster browns. Here's how to catch trout on soft plastics.

We tested nine of the best swimbait rods for their action, lure weight rating, accuracy, and casting distance.

Soft-plastic baits are a major player in this game. Today’s anglers have available a huge variety of hard and soft plastic bait options.

Pollutants in soft plastic baits harm anglers and the environment Common fishing lures release dangerous phthalates and endocrine disruptors, according to a recent study by the Thünen Institute.