Most people know that if they click on these instantly recognizable icons on a website or in an email, it will direct them to the business’ page on the corresponding social media site.

If the little man were green, I could hover over the icon to see a bio and our mutual connections across other social networking sites like LinkedIn. It's partly a game now to see who will pop up ...

The profile is like an index to your company.' While Facebook has become the most popular social media site, there are plenty of others for your company to explore. LinkedIn, for example ...