The trend calls for creamy formulas almost exclusively, starting with skin prep. You'll want to load up your skin with ...

Looking for the ultimate romantic glam? We’ve found the picture perfect soft retro makeup that is equal parts sweet and ...

Sabrina Carpenter's signature makeup look is just as iconic as her hit songs—and we can't get either out of our heads. Her Marilyn Monroe-inspired aesthetic consists of luminous skin, loads of bright ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Tamannaah's soft glam looks aren't absent of smokey eyes when paired with fluttery lashes, a rosy matte lip and a peach ...