PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The singer debuted a stunning Marie Antoinette-esque gown paired with dramatic makeup that has become her ... Raye’s submission featured soft pin curls waved into a voluminous bob that rested ...

Whether you’re heading out with friends of having a romantic dinner this Friday – here are the perfect day-to-night looks.

On Friday, Jan. 24, the reality star and mogul, 40, debuted a dramatic ... and makeup artist Ash K. Holm. The star's previously long brunette locks appear to have been cut into a soft, shoulder ...

Get the look: flawless soft blue eye makeup with smokey eyeliner ... a bold smokey eyeliner for the perfect balance of soft and dramatic. Follow along step by step to achieve a stunning, wearable ...

Does this $19 cream bronzer really compare to the iconic Chanel Les Beiges? I put them head-to-head to see which one leaves ...

Lupita Nyong'o looks radiant in this dramatic eyeshadow ... pout are the epitome of soft glamour, perfect for anyone who wants to try something new for their birthday makeup but doesn't want ...

Tamannaah's soft glam looks aren't absent of smokey eyes when paired with fluttery lashes, a rosy matte lip and a peach ...

"The key is to focus on defined features while keeping the rest of the makeup soft and natural. Instead of dramatic false lashes, opt for a voluminous mascara, this will give you bold lashes that ...

On February 1, stars from entertainment, fashion, music, and film gathered at Paramount Studios for the Fifteen Percent ...

Brow pencils offer the simplest way to fill and shape your brows or even darken them if desired,” explains Elaina Badro, a ...