"I would love to do some throwback on that right now," Dailey said, describing how the popular slogan that even people that didn't serve in the military still say "hey, I remember 'Be All You Can ...

Despite a barrage of hefty bonuses, loosened and more progressive enlistment requirements, and even the creation of innovative pre-boot camp programs, the U.S. military mostly fell short in ...

The U.S. Army is rebooting its '80s-era slogan "Be All You Can Be" in a new ... some veterans were shocked to watch the Army advertise military service with the type of jingles used to sell ...

The Army wants a slogan that's closer to "Be All You Can Be," which it had great success with in the 1980s and 1990s. The Army's top enlisted soldier said other Army slogans like "Army of One ...

they recruited 175,000 soldiers. NORRIS: Historically, how important are these recruiting slogans in defining the Army? How important are they to people within the army and also to be used as a ...

A soldier with Task Force Northstar helps set up the forward operating site for Beyond the Horizon 2015. (Staff Sgt. Cliff Coy/Army) The year 2023 might feel a little like 1983 for the soldiers ...

If McConville’s words sound familiar to the parents of the latest generation joining the military, they should. The Army is bringing back the “Be All You Can Be” slogan that dominated its ...

After testing several different possible recruiting slogans, the Army found that ... Get the latest military news, entertainment, and gear in your inbox daily. Sergeant Major of the Army ...

Most soldiers are shown isolated or working alone ... Senior Army leaders have already approved the slogan, and the timeline for “Be All You Can Be” to officially launch in March.

Troops with their arms slung around each other, chanting racist slogans as they dance in a circle. Several viral videos and photos of Israeli soldiers behaving in a derogatory manner in Gaza have ...

The emergence of slogans and symbols emblazoned on U.S.-made artillery - originally a creative outlet for Ukrainian soldiers serving in the country’s east - has become a growing and lucrative ...