In this video, we take a closer look at the so-called “bearcat,” an arboreal mammal that smells like popcorn, moves like a monkey, and doesn’t quite fit into any familiar category.

Apr. 19—SPENCERVILLE — The volunteer Spencerville Invincible Fire Company's Easter egg hunt and breakfast fundraiser returned Saturday. Families crowded into the fire department for all-you ...

A logo is a big part of any major company's brand identity. It takes a lot of work to create a simple little image that the average consumer can immediately associate with certain features and ...

Max just got a new logo. Again. Two years after rebranding from HBO Max to just Max with new a bright blue-and-white logo, the Warner Bros Discovery-owned streaming service is making an update to ...

A middle school in rural Tennessee that rebranded after the University of Cincinnati threatened legal action has announced their new look.In November, Cheatham Middle School announced UC was ...

(WKRC) - A Tennessee middle school that changed its mascot from Bearcats to Musketeers after receiving a cease-and-desist letter from the University of Cincinnati unveiled its new logo on Thursday.

There are tens of thousands of golf courses in the world. Most have logos, and many of those logos feature trees and numbers. Oaks are wildly popular. Conifers, too. Use them on their own ...

Here are some before and after pictures of the company's wordmark and logo. Need a break? Play the USA TODAY Daily Crossword Puzzle. Here's a look at how the new wordmark and logo will appear on ...

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...

School leaders say the letter was regarding copyright and licensing infringements, as Cheatham's mascot is the Bearcat and they have a similar logo. UC has licensing for the logo and a sports ...

The school system said they submitted a proposal to the university agreeing to create a new Bearcat logo, but it was denied. The university said the middle school can no longer refer to themselves ...