Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports ...

Varsity Spirit, the U.S.-based cheerleading company owned by Varsity Brands, has officially launched a professional ...

Pro Cheer League is billed as the first professional cheerleading league for athletes 18 and older designed to give cheerleaders the chance to keep competing after college.

Cheerleading company Varsity Spirit is aiming for a 2032 Olympics bid by launching the Pro Cheer League. Why it matters: ...

Varsity Spirit announced Wednesday it will be launching the world's first professional cheer league. The Pro Cheer League, ...

DALLAS — Varsity Spirit announced Wednesday it will be launching the world's first professional cheer league. The Pro Cheer League, starting in 2026, will have four teams and give athletes ages ...

The Pro Cheer League has had more than 80,000 people attend its events. ... Varsity Spirit has had more than 80,000 people attend its events. ... lodging and uniforms along with bonuses and prizes.

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball… ...