Nike devised a genius plan to market its new Kobe Bryant sneaker via the Caitlin Clark hype train, and it probably worked a ...

When Nike signed Indiana Fever star guard Caitlin Clark to a multi-million-dollar endorsement deal back in 2024, the ...

The world's largest sports apparel company has seen significant financial losses as it strives to maintain its stronghold ...

Nike is paying tribute to Colorado Buffaloes head coach Deion Sanders, and one of his former players couldn’t be more excited. Deion Sanders, 57, renewed his notable partnership with the athletic wear ...

Nike’s Classy Tribute to Coach Prime Earns Two-Word Reaction from Deion Sanders Jr. originally appeared on Athlon Sports.

As creative director of Converse, the shoe fits Shai Gilgeous-Alexander, who with an impish grin and humility became the ...