The Patriots saw great success with the "Flying Elvis" logo on their helmets and jerseys, so it is no surprise that fans may be hesitant to leave that in the past. Like all sports teams ...

The branding of the Mammoth, from the logo to the colors to the merchandise, has generated significant buzz among hockey's ...

When the team was yet to decide on its name and logo, it shared one design to accompany the name 'Utah Mammoth' which, yep, looks exactly like the final design, and the concept shared by Blue Shells ...

The first thing fans will see when they walk into Chase Center this summer is the Valkyries brand new playing court.

More than anything, a logo is the main identity of a sports team's brand. It doesn't matter if you have the most-appealing color scheme or jersey design, if your logo is bad, it ruins the whole ...

NFL fans are loving an epic customized re-design of the Cleveland Browns ... social media thanks to her signature professional sports team logo re-designs. Morgan will take a club’s standard ...

Just a season ago, Utah Hockey Club was a brand-new team trying to fit into its new Utah environment and transition away from ...

A former Jets employee is suing the team and the NFL for unspecified damages over the Jets’ use of a logo he designed. Jim Pons filed a suit alleging he came up with the design in the late 70s ...

“Our new look is more than just a design, it’s a declaration,” the team’s owner Parker Moskal said. “This identity represents ...

The team logo features the team's color scheme, Rock Black, Salt White and Mountain Blue, and the head of a Mammoth with a curved tusk, with the Wasatch Mountain Range at the top of the logo.

A new professional sports team is in town. On Friday afternoon, it was announced that D-FW’s latest professional sports franchise has a name: Atlético Dallas. In revealing the team name the ...