In response to the extreme virality of Spotify Wrapped as an annual marketing campaign, myriad other companies have hopped on ...

For 2020, Spotify’s flagship annual Wrapped campaign aims to honour this struggle, and “recognise and celebrate the human stories of the year”. From artists to podcasters, families to frontline ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

To launch the in-app feature, the streaming giant has unveiled a creative marketing campaign across out ... The news comes as Spotify’s head of global marketing, Louisa Ferguson, described last year’s ...

“This isn’t just a marketing campaign. It’s going to touch every part of the Spotify business locally”. The campaign includes the launch of a dedicated Turn Up AUS hub on ...

It’s easy, said Peggy Stover, Associate Professor of Practice and Director at The University of Iowa, Marketing Institute ... s my ‘Year End Wrapped’ that Spotify came up with ...

The most wonderful time of the year is nearly here, the time when you get to flex your superior music taste to all your friends and family. That's right: Spotify, the popular music streaming ...

The first: we should take caution around the fact that Spotify drives tremendous marketing behind its “Wrapped” campaign in Q4, in which Spotify curates personalized playlists for all of its ...

Now that you've had time to digest your Spotify Wrapped 2024 results — maybe you even shared your top artists to your Instagram Story or posted your top songs on your FYP — it's time to start ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

According to data from Spotify Wrapped 2024, its users flocked to the faeries. As part of its annual Wrapped feature, Spotify revealed the top-performing audiobook genres in the U.S. were sci-fi ...

As part of the brand’s marketing push to celebrate 100 years of operations in Brazil, Chevrolet is launching an unprecedented Spotify music campaign in the South American country. General Motors ...