Discover how leaders design word-of-mouth strategies by building social currency, triggering daily habits, and leveraging ...

It's been a week to remember for Peppa Pig and her family following the birth of baby Evie on Tuesday. And in a continuation of the marketing phenomenon that has surrounded the cartoon swines during ...

Goafest 2025 returned to its Goan roots on 21st May, after being held in Mumbai last year due to the Lok Sabha elections. The ...

Grandma’s Country Kitchen in Granville, West Virginia, is exactly that kind of place – a modest brick establishment with a simple hand-painted sign promising “Home Cookin'” that delivers on that ...

Popeyes Singapore is entering the breakfast scene with its first-ever menu, launching islandwide across all 19 outlets from ...

"If your campaign only speaks to one side, it’s not fluent enough. Great ideas don’t choose local or global," says Horizon ...

Stay on top of the real stories shaping the music industry: Join over 60,000 industry professionals who rely on MBW's FREE ...

New purpose-driven brand campaign highlights the science behind R+F's skincare and the visible results it delivers at every ...

GoDaddy shares new research showing how AI tools are helping entrepreneurs quickly launch small businesses while increasing ...

It is not an exact science, but it is getting better. The biggest questions companies have about their marketing campaigns entail what return on investment (ROI) they're getting for the money they ...