Discover how leaders design word-of-mouth strategies by building social currency, triggering daily habits, and leveraging ...

It's been a week to remember for Peppa Pig and her family following the birth of baby Evie on Tuesday. And in a continuation of the marketing phenomenon that has surrounded the cartoon swines during ...

McDonald’s Singapore has dropped a rap to celebrate the launch of its new breakfast wraps, continuing its streak of music-led campaigns aimed ... and positions the wrap as a quick and convenient ...

Spotify leveraged Greenbids’ technology for their Wrapped Annual Marketing Initiative across 16 EMEA markets to enhance campaign performance at scale while reducing environmental impact, demonstrating ...

Goafest 2025 returned to its Goan roots on 21st May, after being held in Mumbai last year due to the Lok Sabha elections. The ...

In an increasingly customer-focused era, the way businesses engage their clients plays an integral role in building a sustainable relationship, driving profitability, and fostering brand loyalty. As ...

Spotify grew its global Premium Subscriber base ... “reflected anticipated lighter volumes of net adds due to the later campaign timing of 2024 Wrapped as well as moderated marketing activity ...

Nestled in the pine-curtained eastern edge of Texas sits Jefferson, a town that time politely decided to skip over – not out ...

Grandma’s Country Kitchen in Granville, West Virginia, is exactly that kind of place – a modest brick establishment with a simple hand-painted sign promising “Home Cookin'” that delivers on that ...

Streaming services compete fiercely for subscribers, but also for inventive artist-marketing campaigns. Today sees a flurry of new examples.