Spotify Wrapped first began as a viral marketing campaign in 2016 and has since become a huge event for music fans and social media users, with thousands sharing their ‘Wrapped’ every year.

In an agency landscape where data-driven insights and automation are integral, the essence of meaningful engagement still ...

Despite strong financials, Spotify's shares are overvalued with a P/E of 95x; I recommend waiting for a 10-15% price ...

Despite disruption in the tech space, with mobile-first design and social media becoming increasingly important for brands, ...

With TikTok primed to launch "TikTok For Artists" worldwide, The FADER looks at how a very similar program at Spotify ...

Welcome to the evolution from B2C (Business-to-Consumer) to B2Me (Business-to-Me) — a subtle but seismic shift reshaping ...

As weird as it sounds, the craziness of Yeat’s music, from the out-of-pocket lyricism to his heavily layered, severely ...

The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media ...

That kind of ascent takes a whole lot of talent, no doubt, but it also takes business savvy, a clear vision, an innovative mindset, smart collaboration, and clever marketing. HBR’s own senior ...

The holiday shopping season is coming, and with it come some of the biggest opportunities to boost sales for ecommerce brands ...