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Aleph and Spotify’s expanded partnership marks a new era for South African advertisers, offering brands the tools to connect ...

New purpose-driven brand campaign highlights the science behind R+F's skincare and the visible results it delivers at every ...

When misapplied, even the most well-intentioned personalization efforts can feel invasive, irrelevant or damaging to brand ...

During Reflect Festival 2025, the largest technology and entrepreneurship event in Eastern Europe, the Middle East, and North Africa, Olga Loktionova, PR Director at the creative agency CAPSBOLD, ...

To mark the highly anticipated second season of the Emmy-winning HBO Original series The Last of Us, streaming giant Max launched a multi-market, hyper-local campaign across Southeast Asia and Taiwan ...

On the latest episode of Campaign Middle East’s On The Record podcast, Emma Campbell, Director of Sector Marketing, Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), discusses changing ...

It is also developing AI-generated "digital twins" of models to use in its marketing. Sign up here ... Around 70% of Zalando's editorial campaign images were AI-generated in the fourth quarter ...

Recognising this powerful intersection, Spotify India and IndiGo have launched ... audiences through targeted and energetic marketing campaigns. The 6E Shuffle partnership brings out the perfect ...

This integration creates marketing ecosystems where physical exposure drives digital engagement with average interaction rates 38% higher than standalone digital campaigns. What are the sustainability ...