St Kilda have released their first new club logo in nearly 30 years, joining two other AFL clubs in a recent rebrand. The ...

Jack Sinclair of the Saints.Source: Supplied Dilena said focus group feedback around the new logo was clear that retaining the crest — a feature of St Kilda’s guernsey since 1933 — “was a ...

The Saints have replaced 'St K. F. C.' with 'St Kilda' and included the club's establishment year ... "Through these focus groups, clear themes were identified as integral for our club's logo. Most ...

AFL.com.au understands both the Crows and the Saints are likely to adopt fresh club logos ahead of next year, changing existing designs that had previously spanned decades. St Kilda has had its ...