Rooted in mathematics, computer science and legal evidence standards, these metrics can help empower decision makers to ...

Research from IPG Media Lab, Integral Ad Science and Cadreon on the Media Rating Council (MRC)'s minimum ad viewability standards found that ads that exactly met those standards performed poorly on ...

The need for a standard set of performance metrics serving dual purposes: first, a way for potential franchisees and lenders to consistently and reliably judge the future and current success of a ...

Companies that claimed a standard metric, methodology, template, or protocol for quantitatively evaluating and tracking IT projects didn’t hit the bull’s eye either. For example, many ...