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Starbucks Just Made A Major Change To Its Rewards Program

Starbucks: Despite New Leadership Efforts, Customer Tastes Appear To Be Changing

Starbucks struggles with weak growth, rising costs, and competition. Click here for a full investment analysis of SBUX stock.

NBC New York · 2d

Starbucks is making a major change to its loyalty program

A shakeup to the Starbucks rewards program for customers using their own cups is the latest change under CEO Brian Niccol.

Yahoo · 3d

Starbucks Just Introduced a MAJOR Change to Its Loyalty Program—And Fans Aren't Having It

If you're a member of Starbucks Rewards, the loyalty program that gets you free beverages, food and more, then you know that earning stars is your path to snagging those freebies from the coffee shop.

16don MSN

Starbucks doubles down on baristas, not AI, to fix its customer crunch

Starbucks is investing in more hours for baristas as other restaurant chains go in on AI.

New York Post4mon

Your favorite Starbucks drink may soon be gone — coffee chain to cut menu offerings, CEO says

Niccol said that new food or drink will be added by “being responsive to customer trends and their changing preferences.” Company officials shared that Starbucks’ sales in the U.S. fell 4% ...

CBS News3mon

Starbucks is changing its drink menu. Here's a list of what's being removed and why.

The drink cuts, along with some food changes, reflect about a 30% reduction of menu items, according to Starbucks. The brand said it's responding to customer trends and preferences in making the ...

Hosted on MSN11mon

Starbucks Enters The Value Meal Trend With $5 And $6 Pairing Menus

Budget-savvy Starbucks customers have something to look ... and consumers have responded by foregoing the luxury altogether. The value meal trend is a marketing tactic to bring these people ...

BGR1mon

Please stop doing this at Starbucks, because it’s driving baristas crazy

There are exceptions to every rule, but more often than not viral TikTok trends are pretty pointless ... the order was apparently placed by a Starbucks customer named Edward, and it was for ...

Fox Business4mon

Starbucks cutting 30% of its 'overly complex' menu

Starbucks CEO Brian Niccol reaffirmed his ... Niccol — just five months on the job — said the company will still respond to customer trends and their changing preferences in order to innovate ...

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